Creative Direction
Brand Strategy
Brand Identity
Experience Design

In collaboration with Invisible North

2024

XRP brand awareness was a top priority in 2024 - and handing out merch at conferences was a key component to the awareness play. Ripple partnered with creative agency Invisible North to reimagine what this could look like. How can we establish XRP as a key player in the blockchain ecosystem, one that provides real-world utility through speed, accessability, and global reach? The solution: XRP Vend, an industrial vending machine that educates guests as they compete for top prizes by playing XRP trivia.

The experience took place during the three days of Permissionless III in Salt Lake City. Each day two lucky winners received a golden ticket, taking home a duffel full of every piece of merch stocked, and a physical golden ticket for a memento of the experience.